Karam brings over two decades of broadcast experience in the MENA region. A content connoisseur, she drives OSN’s content and channel optimization, segmentation, and localization, through analyzing the audience’s behavior using meticulous measurement.
Karam works closely with OSN’s content team in the creation of engaging day to day experiences for the consumers and other audiences through careful curation of content. She plays a key role in catalyzing fruitful and exclusive partnerships with major regional and global studios, leading OSN’s success in acquiring premium content on first and exclusive basis. Karam’s expertise has supported OSN in securing the best shows first. Moreover, Karam is the driving force behind the launch of OSN Originals to serve the ever-evolving tastes of people in the region.
Prior to joining OSN, Karam worked with household names including IFLIX, Intigral. Previously, she spent a decade leading marketing and sales at Prime Pictures and Transworld Television.
Zahra Zayat is the SVP leading digital, OTT and telco partnerships at OSN. Under her leadership, OSN re-launched its OTT product hosting over 10k hours of content. Before that, Zahra has launched YuppTV in the MENA and has grown it to become one of the largest OTT platforms serving South Asians in the region.
Zahra is an experienced media executive with expertise in OTT, e-commerce, digital transformation, telco partnerships, market entry strategies, technology and Analytics. She is passionate about re-inventing the future of TV and revolutionizing the way TV is viewed across the MENA region. Being awarded “Woman Media Executive of the Year” by BroadcastPro, Zahra is also committed to improving gender diversity and inclusion policies by creating growth opportunities for qualified women in the industry. Prior that, Zahra has held senior leadership and management consulting roles at OSN and Deloitte.